SELLING YOUR HOUSE
TAKES MORE THAN
A “FOR SALE” SIGN IN THE YARD
AND AN AD IN THE PAPER.
One of the most common questions sellers ask is “Why should I use an agent to sell my house when I can sell it myself?” The answer is that selling your house takes more than just putting a “For Sale” sign on the lawn and an ad in the paper. It takes experience and training to learn how to correctly price a house to sell, effectively market a house to bring top dollar and to anticipate and solve the many problems that can arise during the house selling process. In addition, since it doesn’t cost anything for a buyer to work with an associate, the buyers coming directly to you may be looking to buy your house at a lower price because you are saving the brokerage fee. If your goal is to sell your house for the best price in the least amount of time without a lot of stress, then you need a real estate professional.
Before you select a sales agent to sell your house it’s important to understand the role of your agent.
WHY A REAL ESTATE PROFESSIONAL?
A real estate sales associate is an individual who has studied real estate, passed a state licensing examination and has been granted a license by the state. He or she is retained by you for a single purpose: to find a buyer for your property. The agent works for and represents a specific licensed real estate brokerage company owned and managed by a real estate broker. The company is paid a brokerage fee (commission) by you for assistance in the house selling process. The listing broker and the agent are the people you hire to represent you through the sale, from pricing your home to closing. The selling broker is the individual who produces a buyer for the property. The agents receive their portion of the brokerage fee from their brokers. However, in some cases, the selling agent may have a contractual relationship with and also be paid by the buyer. Your REALTY WORLD ALL STARS associate can explain the different relationships.
A broker is a real estate professional who has completed advanced level real estate training and passed state broker licensing tests. Only a broker can represent the public in real estate transactions. However, the associate will be your day-to-day
contact while the broker is in the background helping the associate and double-checking the paperwork.
SERVICES PROVIDED BY A PROFESSIONAL
When you select an agent to sell your house you are selecting someone to work on your behalf, not the buyer’s. Your real estate agent will protect your rights as well as handle matters that you either can’t do or would find difficult.
Your REALTY WORLD ALL STARS agent will:
· Enter your property into the Multiple Listing Service (MLS) which exposes your house to ALL THE BUYERS WORKING WITH COOPERATING MEMBER BROKERS. By using the MLS, availability of your home is made known to every agent in the area.
Post your property on http://www.realtyworldallstars.com/ and other websites which promotes your property to buyers and sellers all over the world 24 hours a day, 7 days a week.
· Prepare a REALTY WORLD® marketing plan to sell your home. Your sales associate will put together a property facts sheet of your home’s finest points for potential buyers to preview.
· Expose your property to a large network of qualified buyers that have been generated over a period of years. Without an associate, you are reduced to putting a For-Sale-By-Owner sign on your lawn, running a classified ad and crossing your fingers that people will drive by and see your house for sale!
· Provide you with the market information you need to price your house to bring top dollar.
· Prescreen potential buyers to make sure that only qualified buyers who know what they want and how much they can afford preview your house. This protects you from the threat of unwelcome visitors and keeps out people who make a hobby of touring houses for sale.
· Show your house, whether you are at home or not, thereby saving you hours of waiting around for potential buyers to arrive.
· Provide objective answers for the buyer and guide the buyer to purchase. Buyers often shy away from asking homeowners questions and homeowners are often defensive about defects in their houses. That’s why it’s best to have a neutral third party involved.
· Assist in contract negotiations. Your associate’s experience in handling sensitive issues can help speed the process along.
· Lead both you and the buyer through the maze of rates, points, fees and financing options, helping with loan placement and follow-up including the recommendation of specific loan offers. Expert knowledge of financial resources can be crucial to the success of you sale.
Protect your interests through the entire selling process. Remember, your REALTY WORLD ALL STARS associate has more training and experience with real estate transactions than most people could get in a lifetime of selling their houses.
Your associate is the expert and knows how to guide you through a very complicated process.
TAKES MORE THAN
A “FOR SALE” SIGN IN THE YARD
AND AN AD IN THE PAPER.
One of the most common questions sellers ask is “Why should I use an agent to sell my house when I can sell it myself?” The answer is that selling your house takes more than just putting a “For Sale” sign on the lawn and an ad in the paper. It takes experience and training to learn how to correctly price a house to sell, effectively market a house to bring top dollar and to anticipate and solve the many problems that can arise during the house selling process. In addition, since it doesn’t cost anything for a buyer to work with an associate, the buyers coming directly to you may be looking to buy your house at a lower price because you are saving the brokerage fee. If your goal is to sell your house for the best price in the least amount of time without a lot of stress, then you need a real estate professional.
Before you select a sales agent to sell your house it’s important to understand the role of your agent.
WHY A REAL ESTATE PROFESSIONAL?
A real estate sales associate is an individual who has studied real estate, passed a state licensing examination and has been granted a license by the state. He or she is retained by you for a single purpose: to find a buyer for your property. The agent works for and represents a specific licensed real estate brokerage company owned and managed by a real estate broker. The company is paid a brokerage fee (commission) by you for assistance in the house selling process. The listing broker and the agent are the people you hire to represent you through the sale, from pricing your home to closing. The selling broker is the individual who produces a buyer for the property. The agents receive their portion of the brokerage fee from their brokers. However, in some cases, the selling agent may have a contractual relationship with and also be paid by the buyer. Your REALTY WORLD ALL STARS associate can explain the different relationships.
A broker is a real estate professional who has completed advanced level real estate training and passed state broker licensing tests. Only a broker can represent the public in real estate transactions. However, the associate will be your day-to-day
contact while the broker is in the background helping the associate and double-checking the paperwork.
SERVICES PROVIDED BY A PROFESSIONAL
When you select an agent to sell your house you are selecting someone to work on your behalf, not the buyer’s. Your real estate agent will protect your rights as well as handle matters that you either can’t do or would find difficult.
Your REALTY WORLD ALL STARS agent will:
· Enter your property into the Multiple Listing Service (MLS) which exposes your house to ALL THE BUYERS WORKING WITH COOPERATING MEMBER BROKERS. By using the MLS, availability of your home is made known to every agent in the area.
Post your property on http://www.realtyworldallstars.com/ and other websites which promotes your property to buyers and sellers all over the world 24 hours a day, 7 days a week.
· Prepare a REALTY WORLD® marketing plan to sell your home. Your sales associate will put together a property facts sheet of your home’s finest points for potential buyers to preview.
· Expose your property to a large network of qualified buyers that have been generated over a period of years. Without an associate, you are reduced to putting a For-Sale-By-Owner sign on your lawn, running a classified ad and crossing your fingers that people will drive by and see your house for sale!
· Provide you with the market information you need to price your house to bring top dollar.
· Prescreen potential buyers to make sure that only qualified buyers who know what they want and how much they can afford preview your house. This protects you from the threat of unwelcome visitors and keeps out people who make a hobby of touring houses for sale.
· Show your house, whether you are at home or not, thereby saving you hours of waiting around for potential buyers to arrive.
· Provide objective answers for the buyer and guide the buyer to purchase. Buyers often shy away from asking homeowners questions and homeowners are often defensive about defects in their houses. That’s why it’s best to have a neutral third party involved.
· Assist in contract negotiations. Your associate’s experience in handling sensitive issues can help speed the process along.
· Lead both you and the buyer through the maze of rates, points, fees and financing options, helping with loan placement and follow-up including the recommendation of specific loan offers. Expert knowledge of financial resources can be crucial to the success of you sale.
Protect your interests through the entire selling process. Remember, your REALTY WORLD ALL STARS associate has more training and experience with real estate transactions than most people could get in a lifetime of selling their houses.
Your associate is the expert and knows how to guide you through a very complicated process.
